You eat local, you shop local, why not bank local? That’s the idea behind ICBA’s Go Local initiative, inspiring consumers and businesses alike to re-invest in their own communities through their local community bank.
Throughout the Washington, D.C. area, a series of brand awareness messages are going up in WMATA rail cars, buses and throughout the Capitol South metro station. These messages will be up throughout the month of April in conjunction with ICBA’s Community Banking Month.
Check out below for some of the photos:
Above is a photo of marketing on a Blue Line train car headed toward Largo. Below is a photo of a floor sign thousands of busy Washingtonians will see on a daily basis at the Capitol South station.
The entire department smiling with a wall of positive brand awareness! (below)
For community bankers, visit ICBA’s Go Local page for customizable materials to use in your community throughout April. For those visiting the Washington, D.C. area throughout April – tweet us (@ICBA) photos of signs you see with the hashtag #BankLocally!
ICBA Community Banking Month starts on April 1 and we are looking for you to send us your photos, events, stories and other ideas on ways you are celebrating your local community bank throughout the month! Community banks put local deposits back to work in their communities, are expert small-business and agricultural lenders, and support economic sustainability – and we are encouraging everyone to reinforce, promote and emphasize this throughout the month of April.
Maybe your community bank is hosting an event that highlights your customers, or perhaps there’s a local fair that your community bank is participating in? Tweet with the#BankLocallyhashtag and share photos withICBA on Facebook orTwitter. We will share community bank posts and showcase their celebrations across the nation!