Today’s community bank profile focuses on Roscoe State Bank in Roscoe, Texas. In the following interview, Bastrop Branch President Rick Womble explains what is unique about this hometown community bank.
What is unique about Roscoe State Bank?
No doubt our name is unique. Roscoe, Texas, is a small farming community in rural West Central Texas. We are the only bank in Roscoe, and we also have branches in both Sweetwater and Bastrop. But I should also mention our long history as a family-run institution. Our president and CEO, John Jay, is only the seventh president since the bank was founded in 1906. His father, Clyde, was the sixth. John is also the current chairman of the Independent Bankers Association of Texas.
How does Roscoe State Bank uniquely serve the local community?
We are the oldest bank in Nolan County and have a significant investment in local farming activity. Our bank family embodies a pioneering spirit by echoing the hard work, loyalty and integrity found in the people and culture of West Texas. We encourage and support officers and employees in activities benefiting our communities through service on local boards and commissions and in numerous volunteer efforts. In Bastrop, we have adopted Lost Pines Elementary School in support of the local Chamber of Commerce’s award-winning “We Believe in BISD” campaign to support public schools.
What is the quirkiest, strangest or funniest thing you’ve seen at the bank?
At my first bank Christmas party I learned that there is a longstanding tradition that Roscoe State Bank employees and guests play bingo at the Christmas party. Yes, bingo. Old school-style, with the thick cards, numbered balls, squirrel cage tumbler—the whole works.
What is your proudest moment at Roscoe State Bank?
In September 2011 a catastrophic series of fires resulted in more than half of our Bastrop branch employees being forcibly displaced from their homes, several losing everything they had. Our bank responded by immediately providing food, clothing and alternative shelter for these individuals, and employees from other branches eagerly made a 250 mile drive to fill in so the branch could remain in operation and those affected could tend to their families. We often talk about our bank family, but it’s nice to know that it’s not just lip service. A real culture exists.
What is your favorite project you’ve ever worked on there?
We are currently working on a brand-positioning effort to freshen up our marketing efforts and to capitalize on our long-standing success. This is a fun project in that it causes you to sincerely evaluate who you are, what you do, and why. If what we offer our customers every day is not correctly aligned with our stated values and objectives, we run the risk of being less than genuine in our efforts. The opportunity to check your alignment is definitely a rewarding one!
How do you celebrate Community Banking Month?
Our bank will coordinate publicity of Community Banking Month by tying in with other “buy local” marketing efforts and through our local Chambers of Commerce. We will also participate with IBAT in an organized visit to our state capitol to educate lawmakers about the issues facing community banks today and advocate for a more favorable legislative environment.
For additional information about Roscoe State Bank, visit its website.