Community Banking Spotlight: York Traditions Bank
Today’s Member Spotlight focuses on York Traditions Bank from York, Penn. Marketing Manager Suzanne Becker provided insight on the York Young Professionals Event from earlier this spring.
York Traditions Bank held its monthly social at the bank’s administrative headquarters during the middle of Community Banking Month. This particular meeting of York Young Professionals allowed for the group’s members to meet and hear from York’s community and business leaders, but also allowed for the bank staff to interact with younger members, such as millennials and Gen Xers, of the community.
During the York Young Professionals’ event, York Traditions Bank’s Founder, Chairman and CEO Mike Kochenour told them that “your generation is making things happen in York! Continue to take opportunities to lead. Take risks. Every day, strive to be the best you can be. Give back. But most of all, be genuine and always do it for the right reasons.”
During the fall of 2014, ICBA released its “American Millennials and Banking – A Cross-Generational Study” to better understand the perception of millennials, Gen X and baby boomers have of independent community banks. As a generation of nearly 80 million, millennials are changing the face of banking; they are hungry for financial knowledge and are self-styled entrepreneurs.
To learn more about millennials and to view ICBA’s 2014 Millennial Survey, visit http://www.icba.org/millennialstudy/.