Community Banking Month Spotlight: Royal Bank-USA

Community Banking Month Spotlight: Royal Bank-USA
Today’s Member Spotlight focuses on Royal Bank-USA from Elroy, Wis. In the following interview, Brand Development Manager Natalie Adams explains what is unique about this local community bank.

What is unique about your community bank?
Our employees. We have an extremely dedicated and knowledgeable staff with tenure that almost doubles the industry average. Our team continues to grow, which has resulted in a great balance of youthful energy and valuable experience.

How does your community bank uniquely serve your local community?
We have 15 branches located in rural communities of Central and Southwest Wisconsin with average populations of 1,300 people. Many residents travel to work, school or for shopping, and our geographic footprint allows customers convenient access to any one of our locations along the way. In addition, we’re big enough to invest in the latest technology for convenient banking, but remain small enough to offer a personalized customer experience.

What is the quirkiest, strangest or funniest thing you’ve seen at your community bank?
We found a lost tooth when counting a customer’s coin once; had a 6-year-old boy ‘water the bushes’ outside the front door while his mother finished up banking inside with a teller; and had a car run into the side of our building in Gays Mills. Each day brings a new surprise!

What is your proudest moment from your time at your community bank?
Last year, our presidents were featured on the cover of Northwestern Financial Review magazine. The article highlighted the unique structure of our bank leadership and gave a great voice to the personality of our bank. It was an honor to be featured on the front cover and extremely humbling for the bank and our executive team.

What is your favorite project you’ve ever worked on at your community bank?
After following many banks on social media, we decided to join in on the fun and launched our Facebook page in December of last year. This has given us a great outlet to connect with customers in real-time and has really helped to humanize our brand.

How do you celebrate Community Banking Month?
We have treats in our lobbies from local shops, teach about financial literacy and expand on ICBA’s #GoLocal and #BankLocally campaigns. Each branch has signs that say “I {heart} My Community Bank Because…” for customers to fill out and take a selfie with. There have been so many good ones already, including “because they helped me buy my house 5 years ago today!” We heart Community Banking Month!

Advertisements

State Bank of Cross Plains from Cross Plains, Wis.

Community Banking Month Spotlight: State Bank of Cross Plains
Today’s Member Spotlight focuses on State Bank of Cross Plains in Cross Plains, Wis. In the following interview, Megan Crowson explains what is unique about this local community bank.

What is unique about your community bank?
Every year, The State Bank of Cross Plains tries to come up with unique ideas to celebrate Community Banking Month. We have held online community contests, Pinterest contests and Local Hero contests. We are bold enough to try anything to make a statement that we are THE community Bank in Dane County!

How does your community bank uniquely serve your local community?
We donate both employee time and monetary funds to organizations big and small. We even host a bake sale and bratwurst sale, where employees bake homemade goods and all proceeds go to a local charity.

What is the quirkiest, strangest or funniest thing you’ve seen at your community bank?
Our bankers are up for anything. Our superhero ad campaign stretched the limit to feature our business lenders. As you can see, these heroes did not look like your typical banker.

SBCPInBusinessAd-Commish1d SBCPInBusinessAd-Hoops1d Layout 1

What is your proudest moment from your time at your community bank?
The enthusiasm our staff has shown for our newest campaign—our Kindness Crusade. Throughout Community Banking Month, each of our banking offices will do one to three small acts of kindness each week and one or two larger acts for the month. But it doesn’t stop there! We also are challenging all employees and our customers to do acts of kindness throughout the month to people they know and love—or even those they work with!

Our ultimate goal is to get into our communities and incite positive change. Without our employees, none of this would be possible.

My Definition of Community Banking

Mark Ellingson explains his definition of community banking on Lewis and Clark Bank’s blog. In his opinion, there are seven principles that outline a community bank’s responsibility to its clients and community.

What about you? What is YOUR definition of a community bank?

Farmers Market

Happy official first day of summer! As the kids are wondering how to fill their summer days now that school is out, why not take them over to the local farmers market?

The ladies over at the Mumbling Mommy blog give plenty of reasons why you should take children to your local farmers market.

Whether it’s your children, your entire family or just yourself, do you have any plans for heading over to your community farmer’s market soon?

Tell us about your community’s farmers market! Are you a community bank who sponsors a market in your town? Let us know! We’re always encouraging people to bank local, dine local and shop local.

Each Friday this May, be on the lookout for Go Local’s Friday Farmers Market posts. We’re highlighting the great works community banks from across the country do with their local markets.