Today is Go Local Wednesday!

Today is Go Local Wednesday!

It’s hard to believe that the holidays are right around the corner! If you have some last minute gifts to purchase, feel like dining out, or simply want to support local small businesses and restaurants over the holiday season, your timing couldn’t be better. Today, Dec. 17, is ICBA’s Go Local Wednesday, which encourages consumers to Go Local  with their purchasing, dining and spending during the holiday season.

Throughout Go Local Wednesday, ICBA staff, community bankers nationwide and consumers will be encouraged to visit locally owned and operated businesses and restaurants and share their experience on social media using the hashtag #GoLocalHolidays.

How to share:
Twitter: Tweet @ICBA and use #GoLocalHolidays in your post
Facebook: Tag ICBA in your photo post and include #GoLocalHolidays in the caption
Instagram: Use #GoLocalHolidays in the caption

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VIDEO: 5 Ways to #GoLocalHolidays At Your Community Bank

#GoLocalHolidays

Did you know that ICBA is hosting its first ever Twitter chat? On Tuesday, December 3 at 2 p.m. EST, as part of the Go Local for the Holidays campaign, this Twitter chat will feature community bankers and small businesses providing their viewpoints on why consumers should shop locally for the holiday season.

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Want to follow along? Follow @ICBA and the #GoLocalHolidays to watch the conversation and even chime in with a few of your reasons on why people should Go Local for the Holidays with their spending!

Go Local for the Holidays!

It’s that time of year again – the holiday season is among us! ICBA is encouraging you to Go Local for the Holidays. What’s that mean exactly? By supporting your small businesses, of course. Shop local, dine local, bank local this holiday season – and year-round.

For the first time, we are looking for photos of YOUR Main Street. Enter the Main Street Holiday Contest by submitting photos of your local community. Details, official rules and an entry form can be found at http://www.icba.org/golocal. Don’t forget to visit our Facebook and Twitter pages to keep up on the holiday conversation.

 

Go Local This Holiday Season!

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In between the family meals with tables full of turkey and trimmings, the related holiday festivities and watching those favorite movies we all know and love, millions of people are planning on hitting the malls, outlet stores and online retailers for a little (or a lot!) of holiday shopping in the upcoming weeks.

As part of its Go Local initiative to dine local, shop local and bank local, the Independent Community Bankers of America, representing thousands of local community banks across the nation, is launching a “Go Local for the Holidays” campaign to encourage consumers to buy at least 30 percent of their holiday purchases at locally owned businesses.

According to a survey conducted by the National Retail Federation, the biggest portion of 2012 holiday shoppers’ budget will go toward gifts for family members – and on average, about $422 will be spent on them!

Just think about how much good you’ll be doing if you buy even just a few of those gifts on your list from a small business. The money you spend will go towards helping  local entrepreneurs to succeed, create jobs and keep money flowing within your community — similar to the way community banks serve their small business customers every day by lending to them and helping them navigate their local market. One of the important reasons they are able to do this is because community banks are small businesses too! They understand the challenges that local small businesses face and they value their customer relationship, not only throughout the holiday season but the entire year. In fact, community banks under $10 billion in assets provide nearly 60 percent of small business loans between $100,000 and $1 million!

It’s all part of a very symbiotic relationship between small businesses and their local community banks. So let’s get into the holiday spirit and add consumers to that list! I have no doubt it will make Santa and a few small business owners and their families very happy this holiday season — not to mention a happier community with more jobs and more dollars being circulated where they belong — locally!

Terry Jorde, senior executive vice president/chief of staff at ICBA
@terryjorde