You eat local, you shop local, why not bank local? That’s the idea behind ICBA’s Go Local initiative, inspiring consumers and businesses alike to re-invest in their own communities through their local community bank.
Are you going to be in the Washington, D.C. area in April? Or maybe you have a color printer nearby? Either way, YOU can enter ICBA’s #BankLocally Social Media Contest! All that is needed is a photo of you and one of the four #banklocally messages. Tweet that to @ICBA using #BankLocally and you’re entered! Deadline is Thursday, May 1 at 5 p.m. (eastern).
Throughout the Washington, D.C. area, a series of brand awareness messages are going up in WMATA rail cars, buses and throughout the Capitol South metro station. These messages will be up throughout the month of April in conjunction with ICBA’s Community Banking Month.
Check out below for some of the photos:
Above is a photo of marketing on a Blue Line train car headed toward Largo. Below is a photo of a floor sign thousands of busy Washingtonians will see on a daily basis at the Capitol South station.
The entire department smiling with a wall of positive brand awareness! (below)
For community bankers, visit ICBA’s Go Local page for customizable materials to use in your community throughout April. For those visiting the Washington, D.C. area throughout April – tweet us (@ICBA) photos of signs you see with the hashtag #BankLocally!